Metro-Detroit,
Michigan

Complex problems,
made simple

I'm Cody Ramsey, a product designer crafting high-impact, visually refined experiences for B2B solutions and startups

My Work

Spoiler Alert is an early-stage startup that provides a sales and analytics platform for the consumer packaged goods (CPG) industry, currently backed by Series A funding.

The platform digitizes the discounting process, helping suppliers efficiently manage slow-moving and obsolete inventory. By leveraging data-driven insights, Spoiler Alert drives financial performance through faster service and improved customer experience, empowering suppliers to optimize inventory management and reduce food waste.

Streamlining logistics management and inventory awarding for sellers

B2B

SAAS

User Interface Design

Product Design

UX Research

Problem / Brief

Sellers faced a time-consuming, repetitive workflow during the awarding process, toggling between offers and logistics, which led to delays and missed opportunities. We aimed to streamline this into a single, linear experience that maximized the use of our automated awarding algorithm.

Design Overview

I led a design process to streamline this complex workflow by conducting user research, competitive analysis, and multiple design iterations. I created prototypes, facilitated user testing, and iterated as needed prior to launch. Collaboration across the organization ensured the final solution aligned with business goals and technical feasibility.

Results

52

average hours saved per week aggregated across all accounts

17.3%

Increase in smart awarding feature adoption

RouteOne provides a comprehensive finance and insurance (F&I) platform for dealerships, enabling streamlined credit applications, contracting, and compliance processes. Their solutions integrate with multiple financial sources, enhancing efficiency and customer experience in both in-store and online environments.

Developing a unified integration marketplace

B2B

Marketing

UI/UX Design

Research

Information Architecture

Problem / Brief

Automotive dealerships struggled to navigate and understand which software systems could integrate with the RouteOne platform, as the existing solution presented disjointed and inconsistent lists across multiple pages.

This created a high cognitive load, forcing users to sift through various sources to find relevant integration details. The project aimed to solve this by centralizing all partner information into a unified, searchable database, simplifying access to critical data and improving the overall user experience for dealers seeking integrations.

Design Overview

I played a key role in the design process by managing our external Drupal development vendor, ensuring alignment with project goals and timelines. I coordinated user research by gathering insights from internal stakeholders, including the sales and integration teams, to understand dealer needs. I also created wireframes that guided the design discussions, and presented and pitched the vision both internally to cross-functional teams and externally to our vendor, gaining buy-in and support for the project’s direction.

Results

1,800+

Integration partners unified into a single database

Mini Case Studies

Revenue Growth Experiments

Product Led Growth

In six weeks, our cross-functional team drove $150,000 additional sales by testing lightweight solutions to tackle unsold inventory and optimize seller transactions.

Navigation design

Information Architecture

Confusing navigation was frustrating RouteOne users, so we redesigned the website to make content easier to find and more intuitive to navigate.

  • Kyle

    Design Lead @ Spoiler Alert

    Kudos to Cody for all of his design feedback over the past few weeks as I work quickly to get Marketplace design work complete. It's been really helpful to avoid tunnel vision while working quickly and to help me consider alternate ideas I might have missed otherwise. Team work makes the dream work!

  • Kathy

    Marketing Manager @ RouteOne

    Cody is professional and communicates well with the team. He is always bringing new ideas to the table to brainstorm if they could bring value to the organization overall.

  • Kyle

    Design Lead @ Spoiler Alert

    Kudos to Cody for taking the lead on implementing our new research tool, Dovetail. His efforts are going to push our research efforts to the next level!

  • Rachel

    Owner @ Rachel.red

    You did a phenomenal job and built exactly what I asked for! The world needs your talent.

  • Kyle

    Design Lead @ Spoiler Alert

    Kudos to Cody for all of his design feedback over the past few weeks as I work quickly to get Marketplace design work complete. It's been really helpful to avoid tunnel vision while working quickly and to help me consider alternate ideas I might have missed otherwise. Team work makes the dream work!

  • Kathy

    Marketing Manager @ RouteOne

    Cody is professional and communicates well with the team. He is always bringing new ideas to the table to brainstorm if they could bring value to the organization overall.

  • Kyle

    Design Lead @ Spoiler Alert

    Kudos to Cody for taking the lead on implementing our new research tool, Dovetail. His efforts are going to push our research efforts to the next level!

  • Rachel

    Owner @ Rachel.red

    You did a phenomenal job and built exactly what I asked for! The world needs your talent.

Let’s Solve Complex Problems Together

I’m currently open to new opportunities and eager to bring innovative solutions to your team. Let’s chat about how I can help elevate your product.

Services

User Research

Wireframing

Strategy

Mockups

Prototyping

Visual Design

Interaction Design

Information Architecture

Design Systems

© 2024 Cody Ramsey

Services

User Research

Wireframing

Strategy

Mockups

Prototyping

Visual Design

Interaction Design

Information Architecture

Design Systems

© 2024 Cody Ramsey

Services

User Research

Wireframing

Strategy

Mockups

Prototyping

Visual Design

Interaction Design

Information Architecture

Design Systems

© 2024 Cody Ramsey